Brand Support is helping traditional media companies to navigate through the jungle of the digital revolution.
For now more than 20 years we successfully support radio stations, brands and political parties all over Europe. Our clients appreciate the honest feedback, the partnership, the friendship and our focus on strategies that bring long-term success. This is the reason why so many of our clients trust on our advice for already 15 years and longer, e.g. Hitradio Ö3, the RTL Radio Group, Radio Expres and the Czech Hitradio Network.
In the past few months the Brand Support team focused on adapting traditional research and consulting tools to the future usage. New tools like ‘Streamalyzr – real audience insights’ will change the way programmers manage their stations/channels, while strategic Mapping studies, image trackings, online music tests and digital focus groups will keep content driven media companies successful.
The reason why I love working with Brand Support? Haggling over the best approaches and discussing the findings is getting tougher and tougher every year, but the results are worth it! I really confide in Christoph Pöschl and his team because I can be sure that they would never drop their professional beliefs just to please their clients. This might not always be the easiest path to take, but it is the basis for the necessary trust in such a long-lasting cooperation.
Program Director ORF Hitradio Ö3 (Austria)
Ever since the beginning of our cooperation with Brand Support ten years ago, FM1 has been the market-leading private radio station in its region. I do not believe in coincidences. Instead, I do believe in the strategic recommendations of Christoph Pöschl and his team (and by the way, the so-called ‘Rostbratwürste’ alone make it worth visiting Nuremberg from time to time).
Program Director FM1 (Switzerland)
Our DONAU 3 FM is probably not the biggest fish in the German radio landscape.
But in a market where David is up against Goliath, it is even more important to have a strong and flexible partner for your music research. It is a great pleasure working with Jochen Lukas. Not only because the planning, execution and analysis of our music tests and call-outs are always excellent and professional, but also as the teamwork is always up to scratch and highly beneficial for our daily work as a local radio station.
Program Director Donau 3FM (Germany)
Brand Support combines the competitive DNA of U.S. research firms with the sophistication to understand the complicated media environments abroad. Like fine wine, they ‘travel well’!
Former President EMMIS International (USA)
For RTL Radio the collaboration with Brand Support has proven to be highly successful. The high quality of their work and their unique way of thinking have made a truly valuable contribution in improving a number of our stations.
CEO RTL Radio Germany
With the help of Brand Support, Radio Expres went in less than 5 years from ‘worst to first’ in the Slovak radio market. On our way from 1% market share in 2001 to 27% market share in 2007 the Brand Support team has always supported us with their expertise and friendship. The secret behind this very successful cooperation is that Brand Support is not only a group of highly profiled consultants, but great guys who put their heart and soul into it like no one else I know.
General Manager Radio Expres (Slovakia)
Brand Support combines radio know-how with great experience in market research. Thus, they have repeatedly delivered the necessary foundation for Radio Pilatus to optimize its program and increase its ratings. What we value the most is their passion for radio, which is as strong as our own.
Head of Moderation Radio Pilatus (Switzerland)
Working with Brand Support is a great pleasure as these guys are passionate about research and music at the same time. They are highly professional, have great know-how and get you what it takes to develop your stations in the best direction. They also come with brilliant ideas about the music, on-air promotions and marketing for my stations. I love working with them!
Group Music Director Kiss FM + hit fm (Spain)
For me it is crucial to have a reliable market researcher working alongside me, whom I can contact any time about my trackings, music tests or strategic mapping studies. I really appreciate the amazing work Brand Support does, especially the direct contact, rapid and practice-oriented feedback and crystal-clear opinions. This enables us to keep adjusting our product to the current market situation – and it seems to work, as we have been the most listened-to local radio station in Stuttgart for many years.
Program Director Die Neue 107.7 (Germany)
Brand Support is passionate about radio. We especially appreciate what Ralf Stingl is able to bring to the table. He goes into extensive analysis of music tests and always comes up with original solutions for any type of issue. Every session is inspiring.
General Manager & PD Antenne Niedersachsen (Germany)
For many years, the first and therefore eldest private Swiss radio station, Radio 24, has relied on the services of Brand Support – with amazing success! It is really impressive that we not only get market research data, but also real solutions to our problems. Furthermore, the ‘raw numbers’ provide evidence of Brand Support’s high quality: in my long-term cooperation with Christoph Pöschl and his team, I have never experienced a case where the consistent implementation of the survey results and recommendations was not directly followed by significant success.
Program Director & Vice CEO Radio 24 (Switzerland)
The Sun Media Group has started with the repositioning of 50 local stations in the Czech radio market. To get this major task done successfully, we chose Brand Support as the best music research partner. We appreciate their excellent know how, splendid results, manpower and finally their personal approach. For us, Brand Support is a quality guarantee to build a strong and long-term success position in the Czech radio market.
Group PD MMS/Hitradio Network (Czech Republic)
For many years that were shaped by major changes in the Austrian radio landscape, the ORF Market- and Media Research has had a competent and reliable research partner in Christoph Pöschl and his team. Especially the input and methodological innovations in the area of music and program research has given us new impulse for our duty of protecting the market position of the ORF radio stations.
Mag. Eva Sassmann
Leiterin ORF Markt- und Medienforschung (Austria)
A project simply has to be successful - no matter if it is a big or a small station. The more successful our clients are, the more successful Brand Support is.
General Manager & Founder
Full service: The more we can support and help our clients, the more they can concentrate on their key issues – entertainment & communication.
General Manager & Partner
We love what we do, we do it with passion & pride, music is in our DNA and the benefit of our clients is always in the center of our work.
General Manager & Partner
Clients that trust in us...